Textual Analysis of Newspapers : Media Language.




Masthead-
The title of the newspaper displayed on the front page.
Caption-
brief text underneath and image describing the photograph or graphic
Headline-
a phrase that summarises the main point of the article. Usually in large print and a different style to catch attention of the reader.
Main Image-
dominant picture, often filling much of the front cover.
Stand First-
block of text that introduces the story, normally in a different style to the body text and headline.
Byline-
where the name of the reporter is included at the beginning of the article.
Standalone-
picture story that can exist on its own or on a front page leading to a story inside.
Splash-
the main story
Cross-head-
subheadings that appear in the text of the article.
Plug-
usually at the top left and right hand corners of page displaying promotions, special offers or price of newspapers.




The way a media product communicates with an audience.Direct
When the text is speaking to you, by using words such as 'your' or 'you.'
For Example: 'You Know You Love Her,'

Indirect
When the is not speaking to you such as words like 'all.'
For Example: 'Spring Forward All The Trends From A to Z,'

Formal
The text which is written in a more presentable and formal way.
For Example: 'The Big M,'
Informal
The text contains a little bit of slang.
For Example: 'Spin A Passion Into Big Bucks,'
Colloquial
The text contains extreme slang.
For Example: 'This Ain't Nothin Without Youths'

Inclusive
The text where everyone can think about this particular topic, by using the words 'your' or 'you.'
For Example: 'Your Most Stylist Summer,'

Exclusive
The text where it only applies to certain groups.
For Example: 'Mortifying 1st Day Of School Memories