media language
representation
social, cultural and political contexts
media language:
typography- font types, size, colour
non-verbal codes- images, costumes/props, positioning, make up, juxtapositions, camera angles.
colours- colour theory
design and layout- rule of 3rds, structured, negative/ positive space.
verbal codes- choice of wording, slogans/taglines, emotive language, alliteration
political contexts-
three main political parties-
labour, conservitives, liberal democrats
reflection - does the product give the consumer give information on political climate?
mesaages- is the product biased? is it trying to promote any particular view point?
influence- has the product been influenced by political viewpoint or ideology?
the big issue - background/ context -
the big issue is a niche magazine and is outside the commercial mainstream. the magazine is part of a larger organisation and movement to help homeless people it is financial independent and is not owned by a commercial company.
-----------Representations--------
•Class
•Gender
•Age
•Ethnicity
•Regional
identity
•Sexuality
•Ability
•Regional
identity
•
•
----------Media contexts ---------
•Social
•Political
•Cultural
appeal- who are they trying to appeal to
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