Goodwin's music video theory

Andrew Goodwin's theory of music video states that music videos contain some or all of the following elements:

A link between the visuals and lyrics (complement, contradict or amplify)
Genre characteristics (heavy meytal in industrialised settings; rap music in urban street context ect.)
Contain intertextual references
Contains notions of looking
Include objectification of females (male gaze)
Includes demands of the record label
Video will be performance, narative or mconcept based


Visual and lyric links-
opening the present that is a christian cross - lyrics "i bow down to pray"
holding one finger up - "all i needs one good one to stay"


Genre characteristics-
Usually known for her pop music - but she is playing a guitar and wearing a hat- similar to country music

Intertextuality-
Well covered that she has had a relationship that has broken down - popular trend
Wearing a pink suit- suits are known as a 'male' clothing item, but the fact it is pink shows that she Wants to show us she can be strong despite being a woman.
References to her documentary- behind the scenes access to her getting ready to perform

Looking -
Looking directly into a mirror
Singing to nobody

Objectification -
scenes where she is getting ready for a show - in a dressing gown that is hanging off her shoulders- could be a sexual reference

Demands of record label-
 she is wearing her own branded tshirt at the start of the music video


This video is narrative based


'Halo' - Beyonce music video analysis.

the music video is narrative based

Visual and Lyric links -
singing about her love for her boyfriend- who is also in the music video for the majority of it

Genre Characteristics-
expesnive costumes/ her boyfriend has an expensive suit, wealth is a common in the pop music industry
Intertextuality-
could have possibly been an issue between her and her boyfriend

Looking-  there's  a shot of her dancing in a dance studio and he is watching her.
they are sat on the sofa together looking in to each other's eyes.
when he is on top of her towards the end, they are again looking into each others eyes

Objectification- in the dance studio she is wearing a dance costume, suggestive dancing as she is grabbing her own waist