David Gauntlett theories-
the audience has now become active where before they would have been passive.




why have the news paper sales declined?


recession means people don't have as much spare money to buy daily newspapers.
people want news on the go so are turning to technology.
people want their news quicker, daily print editions are already old news most of the time.
advertisers can advertise online for free.
advertising revenue has decreased.






the Daily Mail


Owners- daily mail general trust and DMG media.
circulation figures for print version- 3 million per day