who owns the daily mail? DMG Media, Daily Mail and general trust.
circulation figures: print? 2.7million per day.
browsing figures for online version of the daily mail? 8.2 million per day.
the daily mail try to used their website to mimic their print version of the newspaper. This is done by including similar or the same articles on their website. this is done by having important headlines that would interest the reader as soon as you click on the website. this allows the reader to see the most relevant headlines, as they would on the front page of the print version. they also include adverts on their website, this replicates the print version as the print version also includes adverts.


who advertises on the online version of the newspaper?
amazon, eversana, 888casino, boots, skoda, vephones, the AA, British Gas , 21.co.uk, ebay, newchic.









changing social contexts, caused by technilogical advances, have created a long term decline in the circulation of national newspapers. Explain how newspapers have responded to those changes. refer to the telegraph to support your answer.



Due to the huge technological advances over the last 20 years, the number of print newspapers that are being sold has rapidly decreased. The circulation of almost every newspaper has decreased as the viewer no longer wishes to use the old-fashioned way of viewing news content. This decline is evident as despite the circulation being reduced, the readership has near enough stayed the same as what it was before.



One social context that would effect newspaper circulation is the availability of internet. Due to internet being accesable from almost anywhere, readers are able to access all content from anywhere at any time. This encourages people to read the online version as they are able to access it at any time. This saves the reader the time and money of going to the shop and buying the physical newspaper. This ease could help the reader in the long run as they can stay updated with contemporary affairs while also having more time for themselves.


There is another social context that also effects the sale of physical copies of the telegraph. This is known as Web 2.0, this was suggested by David Gauntlet who believes that the audiences are no longer passive, but instead create these stories themselves as they are able to comment on online articles and spread the news. David Gauntlet discovered this theory when he realised that people are creating this media themselves and posting stories on social media (such as twitter) where many people are staying updated with real time matters. This is evident on the website of the telegraph as readers are able to share their opinions on a news article through comments, meaning that their views are able to be seen by other readers.


Another reason why physical copies of the telegraph sales have decreased is because of the time it takes for the information to now reach the audience. A contemporary audience is now able to see what is happening instantly through social media and other forms of e-media just moments after the event takes place. Whereas it could take a newspaper a whole day until the information is able to reach the audience. For example, if there was a terrorist attack in London at 01:00am on a Tuesday morning (Monday night), the story wouldn't reach readers until 07:00am on the Wednesday due to the Tuesday newspapers would already have been printed. This is completely different with web 2.0 as you are able to see the story within minutes of the attack happening. This could be due to broadcast media (TV or radio) or e-media (such as websites or social media).