The big issue-

'vendor-centric' - charity work is lead by the hopes and aspirations of the big issue vendors.
inclusive- social and financial inclusion at the heart of their philosophy
'non-judgmental'- they work with anyone who is prepared to engage with self help




 cover analysis.

audience appeal-

'game changer' film. audience will want to read the interview with the main character from the film (front cover)

Kirk Harrison- well known actor - sexualised in picture - seen as aspirational to the reader

representation-  positive representation.

positive representation - hardworking
having to look after his mum- tough, humble up-bringing. 'back to the gateau'

helping people - Will. I.Am helps people, just like the magazine does -

'Happy' - can be the old version of 'gay' - talking about a well discussed topic (sexuality)

rainbow- widely used as a sign for the LGBTQ population - stereotyping 'gay' people with this
'world gone wrong' - loose association to brexit? mess up with brexit leaves people confused?
political views on sexuality? - everyone should be treated the same?


postmodernism- facebook thumb up - need likes on social media to be happy.




MALE audience- ownership is male, reflected in the covers, we can see that from the content on the front page.

Men are more likely to encounter with homeless people - women may be 'scared' of approaching seller in the street.

Male content- men feel that there is more magazines aimed at women, so may want to buy a magazine that looks like it could be for a male reader.